PEYTON MANNING has sparked rumours he could have pocketed around £2million after saying he wanted to drink a lot of beer following his Super Bowl win.
The Denver Broncos quarterback twice insisted he wanted to neck a few cold ones after seeing off the Carolina Panthers 24-10.
In one interview the two-time ring winner said: “I’m going to drink a lot of Budweiser tonight.”
Then later on the podium he said: “I’m going to drink a lot of beer tonight - Budweiser.”
The two mentions were reportedly worth around £2m in equivalent advertising time, according to sponsorship firm Apex MG Analytics.
Manning reportedly owns a stake in two Budweiser distributorships, which may explain why he opted to mention that particular brand.
However, it's not clear if that investment is still in place.
What's not in doubt is that he knows how to strike a deal for those who pay big bucks for his name. After all, Manning, 39, leads the NFL in off-the-field endorsements, worth around £8million.
However, Budweiser’s Lisa Weser said: “For the record, Budweiser did not pay Peyton Manning to mention Budweiser.
“We were surprised and delighted that he did.”
So why did Manning choose to mention that particular beer, especially as NFL rules forbid active players from endorsing alcohol brands?
Some conspiracy theorists believe it was intended as one last dig at commissioner Roger Goodell before Manning retires.
Or maybe it really is just his favourite beer.