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Still the best Compact SUV in the segment
• Not merely a facelift; this update brings a lot of meaningful improvements
• Good looks matched to solid build quality
• New 3-cylinder petrol is quick, revv-happy and offers excellent driveability
• Loaded with kit (leather seats, paddle shifts, auto headlamps & wipers, cruise control, reversing camera)
• Smartly packaged interior. Adequate space for 4. Lots of storage & practical features
• Dynamically sorted. Competent handling by SUV standards
• Safety kit includes 6 Airbags, ESP, Hill Hold, EBA, ABS & moreStill the best Compact SUV in the segment
• Not merely a facelift; this update brings a lot of meaningful improvements
• Good looks matched to solid build quality
• New 3-cylinder petrol is quick, revv-happy and offers excellent driveability
• Loaded with kit (leather seats, paddle shifts, auto headlamps & wipers, cruise control, reversing camera)
• Smartly packaged interior. Adequate space for 4. Lots of storage & practical features
• Dynamically sorted. Competent handling by SUV standards
• Safety kit includes 6 Airbags, ESP, Hill Hold, EBA, ABS & more

Back in 2013, the crossover space in India was just starting to boom. Other than the ubiquitous Safari and Scorpio, the Duster was making hay while the sun shone. It was the only crossover at the time that had car-like dynamics and was the perfect size for the urban commute. When Ford brought the EcoSport, they managed to get a huge one up over Renault by keeping the EcoSport's length under 4m. Ford pretty much opened up a new segment in India with their crossover. The only competition in this segment was the Mahindra Quanto, and we all know how that fared in sales numbers (read = flop). Thanks to a lower rate of excise duty levied on sub-4m vehicles, these compact SUVs were priced more competitively. Coupled with its car-like dynamics and SUVish looks, which Indians love, the EcoSport gained massive popularity, becoming the quintessential urban SUV.

For nearly 2 years, the EcoSport was the only one of its kind in India. Ford cashed in on that popularity with continuous price increases, and even deleting equipment (much to the ire of its customers). Ford recorded 30,000 bookings for the car in just 17 days. The delivery periods stretched so long that Ford had to stop accepting bookings after the number crossed 60,000. By August 2014, the company had sold more than 1 lakh units of the EcoSport (60,000 in the domestic market and 40,000 in export markets). With production constraints, Ford could not keep up with the demand. Such was the popularity of the car. Waiting periods were well above 6 months for diesel variants.

It was only in 2015 when the next wave of crossovers like the S-Cross & Creta came along that Ford started to see some competition. But it was in 2016 that Ford really began to feel the heat. Maruti brought in the Vitara Brezza and targeted the EcoSport head on. Sure enough, the Brezza took over Ford's crown and was the market leader almost immediately. We had barely returned from the Vitara Brezza's media drive when we heard that Ford slashed the EcoSport's prices! Ever since then, other manufacturers have jumped onto this bandwagon. Earlier this year, Honda and Tata introduced the WR-V and Nexon, respectively. Pretty much all these mini-SUVs have gone on to register respectable sales figures over the past few months.

  • aaina 's avataraainaOctober 10, 20187:14 am

    Back in 2013, the crossover space in India was just starting to boom. Other than the ubiquitous Safari and Scorpio, the Duster was making hay while the sun shone. It was the only crossover at the time that had car-like dynamics and was the perfect size for the urban commute. When Ford brought the EcoSport, they managed to get a huge one up over Renault by keeping the EcoSport’s length under 4m.

  • aaina 's avataraainaOctober 10, 20187:14 am

    Back in 2013, the crossover space in India was just starting to boom. Other than the ubiquitous Safari and Scorpio, the Duster was making hay while the sun shone. It was the only crossover at the time that had car-like dynamics and was the perfect size for the urban commute. When Ford brought the EcoSport, they managed to get a huge one up over Renault by keeping the EcoSport’s length under 4m.

  • aaina 's avataraainaOctober 10, 20187:14 am

    Back in 2013, the crossover space in India was just starting to boom. Other than the ubiquitous Safari and Scorpio, the Duster was making hay while the sun shone. It was the only crossover at the time that had car-like dynamics and was the perfect size for the urban commute. When Ford brought the EcoSport, they managed to get a huge one up over Renault by keeping the EcoSport’s length under 4m.

  • aaina 's avataraainaOctober 10, 20187:14 am

    With production constraints, Ford could not keep up with the demand. Such was the popularity of the car. Waiting periods were well above 6 months for diesel variants.

  • aaina 's avataraainaOctober 10, 20187:13 am

    We had barely returned from the Vitara Brezza’s media drive when we heard that Ford slashed the EcoSport’s prices! Ever since then, other manufacturers have jumped onto this bandwagon.