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‘It’s an issue that plagues any woman who is not white’: Maybelline blasted for slashing make-up for darker skin in the UK

MAYBELLINE have been slammed for slashing its UK range of foundation to only include shades suitable for white women.

The brand recently launched 12 new Dream Velvet foundations and employed black model Jourdan Dunn to star as the face of its advertising campaign.

But beauty blogger Nadia Gray, 26, from Luton, discovered six of the darker shades, including the Caramel colour sported by Dunn, are not for sale in the UK.

 Black model Jourdan Dunn is the face of the make-up despite darker shades being unavailable in the UK
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Black model Jourdan Dunn is the face of the make-up despite darker shades being unavailable in the UK

Despite the shades featuring on the official US Maybelline website, the products are not listed on the UK version.

The UK site offers the make-up in Nude, Sun Beige, Ivory, Beige, Fawn and Natural Ivory, which Nadia dubs "white people colours".

 Nadia said getting anything to suit darker skin tones from global beauty brands is 'almost impossible'
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Nadia said getting anything to suit darker skin tones from global beauty brands is 'almost impossible'

Nadia wrote on her blog: "Even though I am annoyed by this I am not surprised, this is an issue that plagues any woman who is not white.

"Getting anything to suit your skin tone from global beauty brands is almost impossible.

"I like so many other black women have to buy high end foundations and concealer because billion dollar beauty corporations simply don't cater for us.

"They always make the same excuses saying there is no market for the product which is just not true.

"There is a huge population of black women in the United Kingdom.

"Maybelline, L'oreal, Rimmel, Max Factor and any other drugstore brand do we not have skin?

"Don't we also need makeup?

"Not everyone can afford to, or have to be subjected to, spending over £20 on foundation.

"Maybelline has taken a black British woman and used her in their adverts to sell products, but Jourdan couldn't walk into Boots or Superdrug and buy the same product she is advertising."

A spokesperson for Maybelline responded: "We continually review our product ranges to ensure we are keeping up with and responding to demand from consumers in the UK.

"This includes, for example, introducing new shades of products into the market.

"In the case of Dream Velvet Soft Matte foundation, we currently offer and advertise six shades of the product but we are looking forward to introducing an additional shade – Jourdan’s shade – into UK stores within the next few months."

The day before Nadia published her blogpost, the corporation announced it is "embracing diversity" by employing Tanzanian-born Herieth Paul, 22, as its global spokesmodel.