EYE tattooing is becoming increasingly popular with ink-lovers around the globe.
A daredevil can opt to have the whites of the eyes coloured and the process includes injecting indelible ink into the eyeball with a needle.
The colouring can never be removed though, which does pose the question 'why wouldn't you just wear eye contacts'.
Artists could find the style pleasing to their creative taste, while others may find it suits them spiritually or it meets a personal political statement.
But others could, quite simply, just like the way it looks.
The feeling of the procedure has been likened to having a grain of sand in your eye.
The artform's rise in popularity has even had support in Australia with eye-inking being made legal and New South Wales Government regulating it.
There is allegedly around only 20 Australians who have undergone the procedure so far.
But the controversial inking is still being shunned, with Labour Shadow Health Minister Walt
Secord labelling it as 'ridiculous' and said 'instead of regulating eye tattooing, they should be banning it.'